Expect huge sales, as well as a big uptick in use of their Steam software, which is used to distribute games and media to personal computers. Portal 2 will probably be the biggest hit the company's ever seen. Now that Portal 2 has finally been released, here's who stands to benefit: And in the weeks leading up to the launch they ran an alternate reality game, seeding the web with clues about GLaDOS' return, sending the game's most passionate fans into a frenzy.
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They've run an aggressive ad campaign, buying TV commercials, placing billboards, and blanketing gamer web sites. Valve announced Portal 2 in March 2010, and has spent the year leading up to its release feeding the fires of gamer anticipation. (The song is so successful its opening line, "This was a triumph.", has become a modern shibboleth: Just say the words to anyone who has played Portal, and they'll reflexively sing the next line in the song.) Written by geek troubadour Jonathan Coulton, it's surprising, funny, catchy, and unforgettable. The game rises to an emotional climax, and then peaks even higher with one of the best endings in the history of video games the defeated GLaDOS sings the player a song. It's maddening but hilarious, and as a result, incredibly engaging. She lies, bribes, and engages in psychological torture. Throughout the game, GLaDOS speaks over the lab's public address system, taunting, cajoling and insulting the player. She's hell bent on testing out the portal gun, and the abilities of the player, even if it kills them.
Something apocalyptic has occurred outside the walls of Aperture (the details of this are covered in the Half Life games) and GLaDOS, left unsupervised, has gone completely insane. The nemesis in Portal is the ruthless artificial intelligence GLaDOS, who runs the labs of Aperture Science, where the player is testing out the portal gun.
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